The Views: GIGGLE showcasing the Diversity of Life
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GIGGLE is a South Korean YouTube channel that features diverse content, including discussions on different cultures and members of the LGBTQ+ community sharing their experiences. The channel features social experiments, interviews, and interactions between different cultures. GIGGLE brings together people so they can share their experiences, challenge stereotypes, and understand each other. Whether it’s through emotional interviews or lighthearted interactions, GIGGLE creates a space for empathy and a celebration of global perspectives.
Handle: Their YouTube channel can be found at the handle @giggle77, and their Instagram handle is @giggle_kr. Their TikTok handle is @gigglekr.
Series: While GIGGLE has many series, they are most known for their videos showing Korean teens and young adults meeting people from many different cultures and showcasing the different experiences of many different queer identities. They also have a series showing North Koreans talking about their experiences and reacting to North Korea media. Another series shows actors performing scripted conversations based on real events.
Creators: GIGGLE has a varying cast, with some being shown regularly, but many are in one or few videos.
Platform: Their content can be found on YouTube, and clips of their videos can be found on TikTok.
Genre/Genres: On GIGGLE’s YouTube channel, you can find many different genres, such as reaction and interviews.
Subscribers/Followers: GIGGLE has 1.13 million followers on YouTube, 25.7K followers on Instagram, and 147.6K followers on TikTok.
GIGGLE delivers its content through videos that bring together people from vastly different backgrounds to explore their differences. Whether it’s through structured series like LGBTalk or one-off videos, GIGGLE uses unscripted conversations to highlight real reactions and unfiltered perspectives. This approach creates an intimate viewing experience that helps audiences relate to the video. What makes GIGGLE special is its commitment to authenticity and empathy in storytelling. The channel focuses on genuine human interaction, and often highlights voices that are underrepresented in mainstream media. By creating a safe, open space, GIGGLE stands out as a platform that prioritizes human connection.
A video from their series, LGBTalk, titled “USA vs Korea Things that only Gay people do..!!”, looks at cultural differences between the USA and Korea for queer individuals. The cast discusses how Queer culture is different based on different cultural norms. This cross-cultural interaction highlights both the similarities and differences between the two communities but also fosters a deeper understanding of the diverse ways in which the LGBTQ+ community navigates its identities across different societal contexts. The series allows queer people to share their experiences with each other and highlight experiences often ignored.
GIGGLE’s audience growth can be attributed to its focus on authenticity and diversity. The channel’s unscripted conversations create a sense of intimacy with viewers, making it easier for audiences to connect with the content on an emotional level. GIGGLE highlights underrepresented voices, especially within the LGBTQ+ community and from various cultural backgrounds, that offer a diverse perspective. This approach, combined with consistent engagement through building a strong sense of community, has contributed to the channel’s growth. Another part can be attributed to their often shocking or controversial thumbnails, which can make viewers more likely to view their content.
